Based on a tragic email that the SWEATS team received.
Celebrating their largest drop to date, SWEATS wanted to create a campaign that felt like a heightened customer experience. Based off an email from one of their customers, we show the experience from drop day to cop day.
Produced by Claudio Cellie
Creative Direction Jake Wilson, Montel Salifu
Written & Directed by Luis Campbell
Starring Olie Nijimbere
Cinematography by Julian Panetta
Edited by Jack Dowley
Sound Designer Jenn Leonforte
Composer Nerve
Colourist Kali Bateman
VFX Lawson Cross, Levi
1st AC Lachlan McGilp
2nd AC Pranisha Manandhar
Grip Albin John
Gaffer Nicholas Curthoys
Best Boy Michael Derbyshire
Sound Recordist Lachlan Simpson
Stills Photographer Tony Kalajzich
Make up Artist Brooke Stanley, Stephanie Lang
Wardrobe/Set Design Eliz Le Nhi
Production Assistant Csongor Cellie
Also starring David Konijnenberg, Kris Walters, Niki Simos, Gabrielle Bray, TJ Valasi, Tiko Olsen, Cairo, Erik Sanders
Special thanks to Little Genovese Cafe, Christian Meares, Mika Campbell, Sez Rawso, Jasmyn Chen
